Ecommerce killed traditional global expansion models. All the fuss around opening branch offices or subsidiaries, hiring additional staff or otherwise changing to grow globally disappeared with the first major wave of online shoppers. And now you can have millions of active buyers right at your virtual store’s door wherever you physically are - your website is your oyster.
Yet, still, it won’t sell without a little push. While it’s true that today almost anyone can flourish from a local store to a niche market leader, going big in ecommerce is a tough game. For most online merchants and webmasters, global expansion starts with adjusting the offering to the needs of international consumers. It starts with enabling people to buy from your website no matter the country, region or device they come from. The key is to know where they live in order to serve a local checkout, even as they move or switch devices, and offer the price their locale can bear.
As a payment services platform, CCBill supports your international growth in a way that extends beyond providing basic processing with services. Our worldwide billing and payment features enable you to go global instantly and reach a broad market with a single provider. Create a welcoming experience for your shoppers by localizing the buying process through automatic currency adjustments, local payment types and automated languages. All these features help you a dynamic local purchasing experience to every buyer worldwide in order to capture more sales.
With nearly two decades of global payments background, CCBill payment services platform has a broad menu of tools to drive purchases instantly on a global scale:
Smart Forms for the World. Auto-sensing payment forms built with FlexForms, CCBill’s dynamic payment flow system, automatically adjust currencies and payment types based on the country your visitor comes from. It also independently personalizes the form according to their browser language settings to move with the user and ensure the language options are displayed accurately.
Responsive Forms for any Screen or Device - CCBill forms seamlessly adjust to take transactions from mobile, smartphone, laptop, desktop, tablet, smart TV, media devices like Roku, game consoles, and even car entertainment systems. This lets you provide truly mobile and omnichannel purchases to meet the diverse needs of global consumers, while keeping the experience simple and convenient. With the ability to auto fill the form or read a card scan for a quick forms transaction from a smartphone, you can significantly boost your mobile sales and grow your income.
Regional Pricing. As an added smart feature, the merchant can set the exchange rate and specific price points by currency, avoiding clunky and odd price points. CCBill's Regional Pricing feature gives you the ability to control pricing and set rates by region, while our platform’s extensive expertise is also built into the option of 'CCBill Recommended' that allows you to simply click a box to let us know we should apply the latest currency adjustments. Presenting a price and currency based on your visitor’s location is proven to help you bring in more revenue given that local demand for your products and services quite certainly differ from region to region. By increasing or decreasing prices by region, you ensure that each of your target markets is presented with just the right offering and drive more sales internationally.
CardsByCountry Auto Validate. The ability to block pre-paid cards and reloadable cards can add a layer of fraud protection, ensure rebill conversions and, most importantly, help you comply with changing government regulations such as Ofcom in the UK. This way, you can actively manage your buyer's payment options down to a local level in order to better serve specific markets.
Offer All Global Payment Types. CCBill makes it easy for you to cater to the diverse payment preferences of your international buyers by accepting all the major payment types on a single form: Visa, MasterCard, Discover, Maestro, Carte Bleu, Delta Visa, JCB, Visa Electron, Diners Club, ACH online checks, iDEAL, giropay, SEPA Direct Debit, and SEPA Bank Transfer.
Test and Scale. Not sure what works? CCBill has built in A|B testing into the payment forms to enable you to serve a different form or price point in series and test the success. There is no safer way to make pricing decisions than to gather your audience’s feedback, which is why CCBill’s A|B testing functionality can take your business to the next level.
Don’t do it alone. With CCBill, automate and make smart choices using a smart system and reach the world in a matter of minutes.
About the Author
Much more than a payment processor, CCBill is a payment services platform which provides expert support and empowerment to your expanding relationships. Whether it's through consistent on-time payouts, distinctive affiliate tools, or the comprehensive and proprietary set of automation tools, CCBill understands online business like few others, and has been offering industry-leading solutions since 1998.